Strong, elegant and revered – General is Sweden’s most popular snus brand. To create General, 22 types of tobacco are mixed and then topped with a drop of bergamot. A recipe that was developed in 1850 by a tobacco enthusiast, Johan Boman, in his personal search for tobacco perfection.The story of General begins with Johan Boman who had a passion for snus and believed he could make it better. And so Boman gathered tobacco from the finest harvests of eleven different countries. He spent over four years developing a recipe that could satisfy him.When General was finally … [Read more...]